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If you are a webmaster, I’m sure you know my Adsense turnkey business friend, Joel Comm. This guy is the well-known author of The New York Times Best seller, “The AdSense Code: What Google Never Told You About Making Money with AdSense” and the Host & Executive Producer of “The Next Internet Millionaire” reality show.

I guess that, when he first revealed “The AdSense Code: What Google Never Told You About Making Money with AdSense”, he probably never imagined that he would become known as the Google Adsense Secrets guru.

I mean, if you want to know how to make money with Google Adsense, Joel Comm is the guy to go to. He has not stopped producing top-rated resources and training materials that have helped thousands of people to make money with this unique, free home based business opportunity.

Now Joel has come up with an amazing “thank you” for all the support the internet community has given him over the years.

Kim and Mauborgne’s blue ocean metaphor elegantly summarizes their vision of the kind of expanding, competitor-free markets that innovative companies can navigate. Unlike “red oceans,” which are well explored and crowded with competitors, “blue oceans” represent “untapped market space” and the “opportunity for highly profitable growth.” The only reason more big companies don’t set sail for them, they suggest, is that “the dominant focus of strategy work over the past twenty-five years has been on competition-based red ocean strategies”-i.e., finding new ways to cut costs and grow revenue by taking away market share from the competition. With this groundbreaking book, Kim and Mauborgne-both professors at France’s INSEAD, the second largest business school in the world-aim to repair that bias. Using dozens of examples-from Southwest Airlines and the Cirque du Soleil to Curves and Starbucks-they present the tools and frameworks they’ve developed specifically for the task of analyzing blue oceans. They urge companies to “value innovation” that focuses on “utility, price, and cost positions,” to “create and capture new demand” and to “focus on the big picture, not the numbers.” And while their heavyweight analytical tools may be of real use only to serious strategy planners, their overall vision will inspire entrepreneurs of all stripes, and most of their ideas are presented in a direct, jargon-free manner. Theirs is not the typical business management book’s vague call to action; it is a precise, actionable plan for changing the way companies do business with one resounding piece of advice: swim for open waters